Basics of design assessment

From time to time each of us is facing a need to evaluate different designs of packages, labels, books, industrial products, etc. That means we would have to express a certain opinion: is this design bad or good? Is there anything wrong with it? What could be improved? How come this particular design is better than another? Usually the design evaluation comes down to "I like it - I don't like it". And that's it. But at the same time, design of different things that we see around us is 95% based on such simple premises. In this article we will talk about the basic principles of design evaluation, so you can make a more informed decision.

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